Insurance Marketing Blog

297 Words: Precisely What Insurance Customers Must Hear In 2016

Posted by Michael Jans on 1/26/16 6:03 AM

What is the single most important message you need to deliver to your clients in 2016? What do they need to hear - intellectually and emotionally - to convince them that you are “the one?”  Precisely, what words must your customers hear to feel, to believe…to know…that as far as insurance is concerned, you are the “love of their life?”  When others come calling - and they will - your customers’ loyalty will keep them with you. In their “happy place.”

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Topics: Insurance Brokers, Insurance Marketing, Digital Marketing

New York Times Predicts Demise Of The Insurance Agent: Here's What's Really Happening.

Posted by Michael Jans on 1/20/16 5:00 AM

This is the one year anniversary of the day the New York Times went on record to predict our demise. They said, "To the list of jobs threatened by the Internet, add one more: insurance agent." What trends did they see? Were they right or wrong? Here's what really happened...

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Topics: Insurance Brokers, Insurance Marketing, Digital Marketing