Agent & Brokers: Meet Your 12 New Competitors

Posted by Michael Jans on 11/28/15 7:00 AM

 

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Competition is not new to insurance agents. But it’s coming from different directions.

Remember that the CEO of Blockbuster said, “Netflix is not even on our radar,” about 2 years before declaring bankruptcy. Good strategy means knowing what’s happening in the real world.

And the real world is talking. Loudly.

The tech world is talking about it…

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The economists’ world is talking about it…

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Investors are putting their money into it… 

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And more money into it…

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And euros into it…

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And more euros into it…

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And Google dollars into it…

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And more money into it…

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And more money into it…

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And British pounds into it…

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And more money… 

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And more...

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And on the health side…

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And commercial lines...
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 And VC's are actively looking for ideas...

 

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Is there a role for the agent and broker in the future? ABSOLUTELY. Is there a role for the agent and broker who acts like it’s 1990? ABSOLUTELY NOT.

Insurance is complex. And assets matter to people. There will always be a role for the agent who creates relationship. And, today, a well crafted digital presence is part of relationship.

Do your customers feel like they are in relationship with you? New competitors are talking to them. They're talking to them through digital channels. Your digital marketing, your email marketing, your marketing automation...no longer optional.

 

Mending The Broken Promise

Part 1    Part 2     Part 3

Topics: Digital Marketing

To learn about how marketing automation can transform the way you communicate to your clients – and make your clients love your agency – download a copy of Buyer’s Guide: Marketing Automation For Independent Agents & Brokers

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One More Thing! What do you think? How will you and your peers use this to grow your agency or brokerage? Share your thoughts in the comment section below and *please share this article if you found it informative.