Inside-Out vs. Outside-In

Posted by Lucas Jans on 3/10/13 7:30 PM

Cross-posted from my personal blog at

When most organizations build their connection to the world, whether its a web site or a conference, they work from the inside out. Starting with the systems, processes, extending all the way to the customer experiences.

User Experience design is about flipping that around. Start with the Experience that you want to create, craft touch-points that facilitate those experiences Connect them to your processes.

Are you doing this in your agency today?

Video courtesy of Adaptive Path

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