The Insanely Great Difference

Posted by Michael Jans on 5/21/16 10:00 AM

For more than 20 years, Agency Revolution has studied one question: "What makes some agents & brokers more successful than others." While some things change - tactics, techniques, even consumer behavior - others remain the same. Leaders must constantly assess the shifting insurance environment and adapt to remain competitive. Agency Revolution has compiled some of its key findings about success in todays insurance world, which will be published in a new eBook, "11 Points of Difference: What Fast Growth Agencies & Brokerages Do That Others Don't (And Why They Will Own The Future." Put yourself on the waiting list for a free copy by clicking here. You'll be notified as soon as it is ready. This blog post is an excerpt.

Point of Difference #2 The 'Insanely Great' Difference

Steve Jobs, arguably the greatest CEO of this century, said, “The Lisa people wanted to do something great...and the Mac people wanted to do something insanely great. The difference shows.”

Make your relationships insanely great

The Lisa – as good as it was – is barely a footnote in the history of computer technology.

Decades later, the Mac continues to transform the way people create and communicate.

Given the chance, most people want to do something insanely great. We want our work to matter. We can do that in our industry, and it’s up to each of us to make that happen. 

‘Having a job’ no longer suffices – if it ever did.

The great leaders of retail firms:

  • Don’t just ‘sell insurance.’ They strive to build an organization that they’re not only proud of. They strive to build something that the entire team is proud of. (Jobs also said that his greatest accomplishment wasn’t building the iPod, the iPhone, iPad – or any other technology. It was building a great company.
  • Don’t rely on carriers to provide the essence of their value proposition. Since the same or similar products can be provided through other brokers or channel, they know a lot of the ‘greatness’ must come from the agency’s own unique performance.

Whether the primary motivation is mission, or the joy and crafting uniquely excellent creation, the most successful – and inspired – leaders guide their team toward something previously unimagined. Something insanely great.


Topics: Insurance Marketing

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