A friend of mine noted that since the county put lane barriers on highway 97, it changed the pattern of deer migration. He’s a hunter. So he adjusted the pattern of his annual hunting expedition. Darn. He had a good thing going. He used to go where his dad and uncle hunted. Year after year after year. But he adjusted. And he’s having venison for dinner. He’s also an insurance broker. And he’s had a tougher time adjusting his “hunting” behavior there. Even though the stakes are much, much higher.
What is the single most important message you need to deliver to your clients in 2016? What do they need to hear - intellectually and emotionally - to convince them that you are “the one?” Precisely, what words must your customers hear to feel, to believe…to know…that as far as insurance is concerned, you are the “love of their life?” When others come calling - and they will - your customers’ loyalty will keep them with you. In their “happy place.”
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One More Thing! What do you think? How will you and your peers use this to grow your agency or brokerage? Share your thoughts in the comment section below and *please share this article if you found it informative.