Leveraging Exponential Growth Technology

Posted by Michael Jans on 6/14/16 10:00 AM

Point of Difference #8: Leveraging Exponential Growth Technology

Technology does things that people can’t. Or does it cheaper.

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Topics: Insurance Marketing, Digital Marketing, marketing automation

Executing The 4 Stages of Insurance Marketing

Posted by Michael Jans on 6/7/16 10:30 AM

Point of Difference #6: Executing The 4 Stages of Insurance Marketing

Anything worth doing in business is worth having a system for.

That's the most reliable way to make sure things are understood. And that they get done.

The ACOR+ Marketing Model is such a system. It provides a comprehensive way to understand the customer journey - from "I want a quote" to "I love my broker!"

Further, it informs the kind of systems and processes that agents & brokers want to organize and monitor. It also gives direction to the technologies that support your marketing.

In other words, you want to make sure that you're communicating systematically and persuasively to your marketplace and customers in such a way that you:

  1. Attract high quality prospects into your lead funnel
  2. Convert a high percentage of those prospects into customers
  3. Optimize those relationships so they are as deep and rich as possible
  4. Retain those relationships as long as possible
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Topics: Insurance Marketing, marketing automation

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